Wednesday, October 30, 2019
Engineering Ethics Essay Example | Topics and Well Written Essays - 250 words - 1
Engineering Ethics - Essay Example Today, France generates about 70% of its electricity with an array of nuclear plants that come in only three sizes: small, medium, and large. In fact, their plants make so much electricity that France is the largest net exporter of electric power in the world. And modular, standardized construction practices are a large part of why the French nuclear effort has been such a successâ⬠(Kayde, 2011). Modular practices make it harder to produce dual-use materials or turn waste into weaponry. France's engineers created a moral result through engineering. Is smart nuclear power ethical? Some people think it isn't, no matter how smart. But it seems to really stretch believability that nuclear power is always by definition a bad thing. Is it really worse than coal? Is it so much worse that there is never a reason to use it over coal? Engineers working on smarter nuclear solutions is moral even when many activists are opposed to nuclear power as a matter of course. But there is another p oint to make. Morality must always be adjudicated based not just on consequences but on the innate character of the acts and the virtues of the person involved. One problem with consequentialist, utilitarian perspectives is that they tend to allow people to justify flawed solution A over B without ever trying to think of good solution C, something deontological ethics prevents by favoring the status quo.
Monday, October 28, 2019
Racism and Anti-Semitism in America Essay Example for Free
Racism and Anti-Semitism in America Essay Stereotyping reflects expectations and belief about the characteristics of members of groups perceived as different from oneââ¬â¢s response and discrimination refers to emotion (www.usnews.com). We all encounter some form of prejudice or stereotype in our life. What types are they? Would you see the lasting affects it has on someone you yourself had discriminated against? Would you recognize the effects it had on you? This author will introduce you to three different stereotypes, fallacious, hasty generalization, and false dichotomy. I will explain the damages being stereotyped does to a person and the lasting effects it has. Aggression, overeating, inability to focus, and difficulty making rational decisions, all are negative effects experienced by those subjected to prejudice, according to University of Toronto Study (Michael Inzticht, 2012). ââ¬Å"Past studies have shown that people perform in situations where they feel they are being stereotyped,â⬠said professor Michael Inzticht of psychology who led the study, published in the monthââ¬â¢s edition of the Journal of Personality and Social Psychology. What we wanted to do was look at what happens afterwards. Are there any lingering effects of prejudice? Does being stereotyped have an impact beyond the moment when stereotyping happens (www.usnews,com)? A person that stereotypes based on negative feelings is a person that is indifferent to accepting cultural diversity and situations that they find dissonance with because that are either entrenched with prejudice from a psycho social paradigm, or make the conscientious choice to be prejudice because of their inferential way of thinking. In Nazi Germany people were imprisoned and even killed for trying to fight anti-Semitism. In America we are free to fight it, but too many of us choose to ignore this hate that dare not speak its name. Anti-Semitism is real, it is murderous and it is very much with us today (www.the-american-interest.com). Anti-Semitism involves beliefs that Jews are more clannish that other people and act in concert to support a specific Jewish agenda. Jews deploy ex traordinary wealth with almost superhuman cunning in support of the Jewish agenda. As a religious and national minority, Jews cannot flourish without attacking the traditional values of their host society. In every country Jews seek to weaken national culture, religion, values, and cohesion. Jews are not a national group or a people in the way that others are; they do not have the same rights to establish a nation state that other people do. Where Jewish interest is concerned, the appearance of open debate in our society and many others is carefully constructed illusion. In reality, Jews work together to block open debate on issues they care about and those who resist the Jewish agenda are marginalized in public discussion. These ideas are the five pillars of anti-Semitism; you donââ¬â¢t have to believe them all- any one will do. Being an anti-Semite does not necessarily make you a Nazi. You are an anti-Semite. That doesnââ¬â¢t make you a Nazi; Hitler added a sixth pillar of anti-Semitism that the only way to successfully oppose the Jewish agenda was to kill all the Jews. This idea have become so widely accepted that they are seldom questioned or examined; when that happens a whole society is poisoned and distorted. Stereotyping is one of the biggest issues in social psychology but relatively little is known about how and why stereotypes form. Conventional approaches to stereotyping assumes that stereotypes are based on erroneous and distorted processes, but others feel that they form in order to explain aspects of social groups and in particular to explain relationships between groups. In particular stereotypes have often been seen as rigid and distorted mental structure that lead people to make serious errors (McGarty et al, 2010). From a social functional point of view race is a social construction, on the one hand it has been a legitimating ideological tool to suppress and exploit specific social groups and to deny them access to material and cultural resources, work, welfare services, housing, political rights, etc. On the other hand, these affected groups have adopted the idea of race. They have turned the concept around and used it to construct an alternative positive self-identity; they have also used it as a basic for political resistance (Miles, 1993:28) and to fight for more antonomy, independence, and participation. There are several forms of stereotyping and prejudice, but I will give you examples of only three. I will explain the stereotype and elaborate on the meanings they present. Fallacious argument is the first stereotype that I will be discussing. A fallacious argument simply means false or not correct, but is usually used to describe someone being deceptively false. Fallacy is a misconception of a false belief. If someone is being fallacious they are trying to get you to fall for a fallacy (www.vocabulary-vocabulary.com). All African American men who drive big cars are drug dealers. Or if a group of African American youth or men stand around in a group they are gang bangers. This is a fallacious belief. African American men have driven large cars as long as I can remember. My uncle all my life has driven nothing but Lincoln Continentals. He is now a retired engineer from the railroad having driven trains for more than thirty years. I have friends that are firemen, teachers, and family men that wound not purchase a car if sit was not as itââ¬â¢s called a ââ¬Å"Big Body.â⬠Next, people stand around and talk, and socialize in crowds all the time, this does not mean they are gang bangers. I have made my sons stop standing around with their friends by a fence in the neighborhood because I did not want them harassed by the police if they should pass by and see them standing there. People assume the worst of people out of fear and or ignorance on their part. The next stereotype that I will discuss is one that I personally experienced. ââ¬Å"Since you are so tall I know you can play basketball.â⬠Being a woman of tall statue everyone assumes that I play basketball. All through Jr. High and High School my physical education teachers tried to get me to play ball. The head coach for the girlsââ¬â¢ basketball team even tried to get me to leave band which I loved and play ball for her. I forever heard, ââ¬Å"as tall as you are I know you can play.â⬠I hated basketball, I still do. I never cared for the sport even when I had to play for physical education class. A personââ¬â¢s height and statue does not mean that they would have a passion for a sport that is l oved by others of this statue. Just because I was nearly 6 feet should not have been reason for anyone to feel that I like to play basketball. This argument is false dichotomy. False dilemma thinking or the fallacy of exhaustive hypothesis is a type of logical fallacy that involves a situation in which only two alternatives are considered, which in fact there is at least one additional option. The generalization was made that since I was tall I wanted and liked to play basketball. The third and final stereotype is one that I was questioned about years ago by a good friend of mine. She was a large young lady and short which made her look even larger. She would always seem down and stand offish around a group of people that we did not know. I have always been one to speak and socialize with anyone and somewhat stylish in dress. She questioned me on an outfit that I was wearing saying that I should feel self-conscious because my back was out in the dress and that she would never wear something like that because of her size. I simply informed her that this is her problem; you (she) allow others to dictate how you feel about yourself. They say you should be ashamed or embarrassed about your looks (i.e. weight) and because of this you should act and feel this way, not true. Just because you are not a size 3 and average height does not mean you are not beautiful and should have all the esteem, and pride in yourself as anyone could muster. This argument if fallacious because the inference from the premise to the conclusion is fallacy because of mistakes in the reasoning (Mosser, K. 2010). People who felt they were discriminated against-whether based on gender, age, race, religion ââ¬â all experienced significant impacts even after they were removed from the situation. The lingering effects hurt people in a very real way, leaving them at a disadvantage. Even many steps removed from a prejudicial situation, people are carrying around this baggage that negatively impacts their lives. People are aggressive in their ideologies because they are adamant in their discriminatory beliefs. Negative stereotyping does have lasting affects because this construct is generally instilled in their children and if this cyclical deterministic view is not broken, such negativity will continue to manifest. Racism and Anti-Semitism is very much alive and still a major problem in this country, and around the world. References: www.ask.com/falsedichotomy www.blogs.the-american-interest.com/wrm www.Ksuweb.Kernesaw.edu/~shagin/logfal-emotion-hastygen.htm http://www.libcom.org/history/article/racism_brief-history McGarty, Craig, Spears, Bussell, Yzerbut, Vincent (1/2002), Stereotypes and Explanation Published: Cambidge University Press, Post Chester, NY, USA, Retrieved from: www.site.ebray.com/lib/ashford/docDetail?docID=10023552pg24=stereotypeing Mosser, Kurt, (2011), Logic and Introduction, San Diego, CA: Bridgeport Education, Inc. Retrieved from: http://www.content.ashford.edu/books Stereotyping has Lasting negative Impact: Prejudice has Lingering Effects Retrieved from: www.usnews.com/science/article/2010/08/12/stereotypes
Saturday, October 26, 2019
My Antonia Essay: Psychoanalytic Criticism -- My Antonia Essays
Psychoanalytic Criticism of My Antoniaà à à à à à à à à à Abstract: This essay uses psychoanalysis as the strategy of interpretation to read Willa Cather's My Antonia. à Freud's well-known theory--the Oedipus complex--and Lacan's theory of the Mirror Stage are used as the modes of approaching the novel. à I use psychoanalytic criticism as a means of interpreting Willa Cather's My Antonia because I find some similarities between My Antonia and Peter Pan, between that and The Awakening when reading Keith Green's Critical Theory and Practice: A Coursebook. à In the light of Freud's Oedipus complex, like Peter Pan who sees Windy as a lover and mother, and who develops his sexual identity through this complex, Jim Burden also has a mother-like lover, Antonia, and finally comes to take his sexualized and gendered identity in this world. In the view of Lacan's Mirror Stage, like Edna Pontellier who wishes to return to her childhood memory, to return to the world of the Imaginary, in which "sometimes I feel this summer as if I were walking through the green meadow again; idly, aimlessly, unthinking and unguided" (Chopin 520), Jim Burden recollects his boyhood living in the great midland plain of North America where he feels he and Nature are one, but, unlike Edna who goes back and does not come back, Jim goes into the realm of the Imaginary and comes back to the Symbolic, experiencing the process of the Mirror Stage. These are the reasons why I try to apply psychoanalysis in the interpretation of the novel. General ideas will be given after t he summery of the novel. à Willa Cather's My Antonia begins with Jim Burden's "an interminable journey across the great prairie of North America" (Cather 5), a journey back ... ...one sometimes finds one's self behaving in bad dream" (Cather 158). After then, he feels he never want to see Antonia again; and he hates her as much as he hates Cutter. This accident pushes Jim to leave Antonia and to go to Lincoln for study. à The relationship between psychoanalysis and Willa Cather's My Antonia has not been defined. I hope that this essay is the first step towards seeing this wonderful novel from a new perspective. à Works Cited Cather, Willa. My Antonia. Boston: Hougton Mifflin, 1988. Chopin, Kate. The Awakening. The Norton Anthology of American Literature. Ed. Nina Baym. 3rd ed. New York: Norton, 1989. 508-598. Green, Keith, and Jill Lebihan. Critical Theory & Practice: A Coursebook. New York: Routledge, 1996. Wright, Elizabeth. Psychoanalytic Criticism: Theory in Practice. New York: Methuen,1984. à Ã
Thursday, October 24, 2019
American Society of the 1950ââ¬â¢s Essay
He is attacking the American society for not doing it earlier, as Hale is only shown to realise what is happening when it is too late. Millerââ¬â¢s slow build up of tension throughout the scene emphasises the emotional trauma suffered by the victims of both Salem and McCarthy. Abigailââ¬â¢s dramatic entry, right at the climax of the scene, has a negative effect on the audience, as they already have an idea of how evil she is, and the extent to which she will go to get what she wants. She manipulates the mind of Danforth, who she is able to overpower, making him very uneasy at times, and shows him to be ââ¬Å"weakeningâ⬠, he asks questions ââ¬Å"apprehensivelyâ⬠, and at times is ââ¬Å"dumbfoundedâ⬠. This is because Abigail is the only way he can prove that he is in the right, and that years of studies have not gone to waste. By making Danforthââ¬â¢s character so weak, Miller is condemning the fact that McCarthy is a weak man who has a closed mind over the things he says and does. The language throughout the whole scene is very extreme, ââ¬ËWhoreââ¬â¢, for an extreme, negative effect on the audience. Mary is shown to be ââ¬Ëpleadingââ¬â¢ with Abigail and this shows the extent o fear in the people of Salem and in America in the 1950s. Mary Warren is unable to faint when asked to, and this immediately creates tension in the audience, as they, most probably, would want her to faint in order to save Proctor and Elizabeth. Her inability to faint only strengthens Abigailââ¬â¢s case, and this would only strengthen what Danforth stands for. She then changes her confession to saying that she did deal with the devil, ââ¬Å"My name, he want my nameâ⬠, and goes against Proctor. Miller is showing us here how people would lie to save their own lives, and kill those who have been most helpful to them, and this criticises the American society, where people would lie in order to save their own lives. This scene would anger the audience, and make them feel hatred towards Mary, Abigail and especially Danforth, who will now definitely sign the death warrant for Elizabeth. Again, by making the hero of the play suffer Miller is expressing his hatred towards McCarthy and the people who followed him. When Abigail feels threatened, she and the other girls pretend to be attacked by the devil, in the shape of a yellow bird. Abigail tells the bird that ââ¬Ëenvy is a deadly sinâ⬠, and then accuses Mary of being the bird. This is ironic as Abigail is most envious of Elizabeth, and this is the only reason why the court cases have come this far. The faked attacks grow anger in the audience, as everyone knows that they are pretending, and yet the people still believe them. Miller is portraying the American society of the 1950ââ¬â¢s as ignorant and stupid, who will believe anything the court and McCarthy believe. John Proctor is shown to be a very Christ-like figure throughout the play. In the movie version, Proctor is shown to be in water when he chases Mary Warren after she has run out of court. When everyone is against him, he stands alone in the water, almost as if he is being baptised. By showing us this, Miller is hinting at the fact that only the people who told the truth were the real ââ¬Ëgodsââ¬â¢; as Jesus Christ is believed to be in Christianity, and the others were just liars, who sacrificed their friends, or in Salemââ¬â¢s case, their enemies, in order to save themselves. Proctorââ¬â¢s confession to committing lechery, in an attempt to save his wife, is a much tensed scene. The dramatic irony of Elizabeth not knowing he has confessed, and the ââ¬Ënatural lieââ¬â¢ she tells in order to save her husbandââ¬â¢s name, all create suspense in the audience, as they know that the Proctorââ¬â¢s are innocent, and yet because of the injustice of the court, one of them, if not both, will die. Miller is again criticising McCarthy and his laws, as the innocent are dying and the guilty live. Proctorââ¬â¢s damning lines at the end of the play suggest that there were some good people in Salem and in America during the 1950ââ¬â¢s-people who would give their lives for their loved ones. In the movie, Proctor is shown to be reciting the Godââ¬â¢s Prayer just before being hanged, and it was believed that witches were not able to recite the Godââ¬â¢s Prayer. By showing him do this, Miller is showing everyone how blatant it was that the innocent were dying, and he criticises the citizens of Salem for not realising this, in other words, he is criticising the American society. This has a negative effect on the audience, as they appreciate the injustice of McCarthy, and how the people were not doing anything to save anyone. The Crucible on a whole is a single issue play. The main plot evolves around the main characters of the play, and the other characters seem to be props to fill in the missing spaces. It is for this reason that the play lacks subtlety in both the plot and the characters, and why John Proctor is made to be the main character of the play, the only believable character that we can identify with. Having considered the dramatic nature of this scene, I believe that it criticises McCarthyism and is an attack on the American society of the 1950ââ¬â¢s. Miller does this by repeatedly showing the Salem citizens as ignorant and unintelligent. He attacks Danforth time and time again, showing him to be weak, and yet he is able to have power over the people, only because of the fact that he has higher authority then they have. The innocent characters are the ones who are killed, and the guilty characters are the ones who get away with their crimes. This highlights the very point that during 1950ââ¬â¢s America, there was no justice whatsoever, and the only people who ruled were those who were able to put fear into the hearts of others. Naaila Haq English Coursework 10g1 ââ¬â 1 ââ¬â Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Miller section.
Wednesday, October 23, 2019
Economics and United States Essay
Introduction to Allstar Brand Allstar Brand is a United States based consumer products company that produces and sells ethical (prescription) pharmaceuticals, OTC (over-the-counter or nonprescription) drugs, and consumer products. It is an $8.9 billion firm that was formed in 1924 and competes with a variety of larger and smaller firms, depending on the product market. It has a number of leading brands in various product categories. Over the years, it has expanded its product category width through internal new product development and acquisition of brands as well as companies. Allstar has operations in Europe and alliances in Asia. These have proven to be very successful markets that performing exceedingly well. But these markets are maturing very quickly, and with increased competition and slowing populations, it is now necessary to look elsewhere for continued growth and profit margins. The Allstar Board believes that to generate the kind of growth needed to drive their stock price, Allstar needs to develop a market presence in South America. South America is a region of great potential. With a population of approximately 450 million, the region represents a population that is 50 percent larger than that of the United States and Canada. The dominant national language across South America is Spanish, as is the case with Argentina. A variety of trade enhancement actions have put in place in recent years. The MERCOSUR agreement was set up among the South American countries of Argentina, Brazil, Chile, Paraguay, and Uruguay, including association agreements (but not membership) with Bolivia. This agreement reduces trade barriers among these countries and has encouraged a variety of companies to establish production inside their borders to take advantage of low labor costs and fairly seamless access to neighboring markets. For accounting purposes at Allstarââ¬â¢s corporate offices, revenues and costs are converted into US$. Therefore, fluctuations in the exchange rate will affect consolidated reports directly. Allsmile Demographics Allsmile, a toothpaste brand, is a key asset of Allstar Brands. It is one of the companyââ¬â¢s highest recognition brands in the United States. It is produced in the United States and in Germany for the United States and European markets, respectively. A large number of stock keeping units (SKUs) are produced. South Korean and Japanese manufacturers also produce Allsmile under license for distribution and sales in Asia. There have been reformulations of the brand, but as of today, the product formulations are essentially the same across all markets for a given SKU (although there are slight differences in packaging and in the type and intensity of flavoring that are thought to reflect regional preferences). With an entrance to South America, it may end up being cost effective to build a plant in South America instead of shipping products from the United States. Current world toothpaste sales total approximately $10 billion. The largest country market for toothpaste is the United States, with $1.4 billion spent during the past year. Toothpaste is available in a number of sizes, delivery systems, textures (paste or gel), and formulations. The basic toothpaste product is a paste or gel with flavoring and one or more active ingredients that provide specific benefits to consumers. A general description of these variations in the United States market is listed below. It is important to note that not all companies produce all possible combinations as each company determines where the holes in the market are and where the most money can be made. Why Argentina? Below is a market attractiveness index for the potential countries Allstar could enter. We have listed five criteria which we believe most accurately provide the best comparative results. The importance weight displays the percentage of importance to the criteria compared other criteria. Under each country is a rating. The ratings illustrate the importance of the criteria in that specified country. The assessment combines the importance weight of the criteriaââ¬â¢s and the overall assessment of the country. As you can see by this chart, we have determined that Argentina would be the best country to sell Allsmile toothpaste. Background on Argentina Argentina is a large country comprised of approximately 1,068,302.2 square miles, slightly smaller than 3/10 the size of the United States. It has a democratic government that was set up in 1983. It has a population of 39.9 million people of which about 49% are male and 51% are female. Of the population, 97.1% of the people ages 15 and higher can read and write. Eighty-eight percent of the population lives in urban areas. The population of Argentina is pretty steady and is only growing at 0.96%. At 97%, Argentina is comprised primarily of Spanish and Italian (white-skinned) people. The life expectancy of Argentina is quite high with males living to 76 years of age and women living to 80. The age structure of Argentina is typical of what it to be expected for a South American country. The Age Structure Chart below shows the different classifications. Argentinaââ¬â¢s Economy Argentina currently has a strong economy compared to its neighbors. Argentina benefits from rich natural resources, a highly literate population, and an export-oriented agricultural sector. It has a large industrial section. Over the past decade however, the country has suffered recurring economic problems of inflation, external debt, capital flight, and budget deficits. Growth in 2000 was at negative 0.8%, as both domestic and foreign investors remained skeptical of the governmentââ¬â¢s ability to pay debts and maintain the pesoââ¬â¢s fixed exchange rate with the US dollar. The economic situation worsened in 2001 with the widening of spreads on Argentine bonds, massive withdrawals from the banks, and a further decline in consumer and investor confidence. Government efforts to achieve a ââ¬Å"zero deficit,â⬠to stabilize the banking system and to restore economic growth proved inadequate in the face of the mounting economic problems. The pesoââ¬â¢s peg to the dollar was abandoned in January 2002, and the peso was floated in February. The exchange rate plunged and real GDP fell by 10.9% in 2002, but by mid-year the economy had stabilized. GDP expanded by about 9% per year from 2003 to 2005. Growth is being led by a revival in domestic demand, solid exports, and favorable external conditions. The government took corrective action and boosted spending ahead of the October 2005 midterm congressional elections, but strong revenue performance allowed Argentina to maintain a budget surplus. Inflation has been rising steadily and has now reached 12.3%. The unemployment rate for Argentina is currently 11.5% which translates to businesses the people have money to purchase products. As you can see on the Market Comparison Chart below, Argentina is the leader in GDP/Capita and is second in GDP Growth and CPI Growth. Argentinaââ¬â¢s Infrastructure Argentina, while smaller than some countries in South America, has a great infrastructure. Argentina has 21,183 miles of railways, 129,463 miles of highways, and 6,835 miles of waterways. In addition, Argentina has 11 ports and harbors and 1,333 airports. This expansive infrastructure makes doing business in Argentina very reliable and smooth. As mentioned before, Argentina falls under the MERCOSUR Agreement which allows for seamless transactions between the countries under the agreement (Brazil, Chile, Paraguay, and Uruguay, and Bolivia). This agreement reduces trade barriers among these countries and has encouraged a variety of companies to establish production inside their borders to take advantage of low labor costs and fairly seamless access to neighboring markets. The chart below shows the benefits of doing business in Argentina. It also points out the extra costs of doing business outside this agreement. When deciding whether to build a plant in Argentina, we recommend looking at another country. It is important to take into effect all factors. For example, one may at first glance think Mexico is the most suitable to manufacturing, and this may be the case if the company was going to do business in the United States or Canada. However, when doing business in South America, it is important to stay within whichever trade agreement you will be doing business under. Otherwise, high tariffs and duties will blanket your company. It is also very important to look at means of distribution, specifically shipping. The table below shows the per unit costs for shipping toothpaste from various manufacturing locations, assuming the usual shipping mode for each origin ââ¬â destination combination. As you will notice, having a plant in the United States is not so valuable because imports to Latin America come with a high price on shipping comparatively from shipping from within Latin America. As mentioned earlier, it is of great importance to note that in addition to shipping originating within Latin America, one also has no import duties or tariffs if shipping is done within the regional shipping agreements, such as is the case with the MERCOSUR agreement. Distribution channels in Latin America have traditionally been grouped into four categories: traditional, self-serve, hypermarket, and newly emerging is web purchases. Traditional channels are small, independent stores or open market areas almost exclusively served by wholesalers (indirect distribution). Self-serve is a more developed store where customers serve themselves, but that typically offers a narrow line of merchandise. These may be independent or part of a regional chain but are almost all locally owned. Convenience stores and grocery stores would fall in this category. Hypermarkets are a new style of channel that is found primarily in cities. These are usually large stores with a wide variety of goods and typically purchase items directly from the manufacturer (direct distribution). Many of the hypermarket chains are foreign owned or allied with a global distributor, such as Wal-Mart or Carrefour. The chart below shows the toothpaste distribution within each channel.
Tuesday, October 22, 2019
How To Use Neuromarketing To Connect With Your Audience With Roger Dooley
How To Use Neuromarketing To Connect With Your Audience With Roger Dooley What triggers your readers to buy? How can you write better calls to action and get more conversions? Today weââ¬â¢re going to be talking to Roger Dooley, the brains behind the book Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing. He also writes the Neuromarketing blog and regularly contributes to Entrepreneur and Forbes about neuromarketing. What is neuromarketing, and how can you use it to connect with your audience and get better results? Thatââ¬â¢s what weââ¬â¢re going to be talking to Roger about today. You wonââ¬â¢t want to miss it! How Roger defines neuromarketing, the different types of neuromarketing, and how large and small businesses take advantage of the different types. Some of the principles of why neuromarketing techniques work, including social proof, authority, and reciprocity. Rogerââ¬â¢s thoughts on case studies, emotions, and the words that potential customers and marketing professionals use. Why itââ¬â¢s important to understand your target buyerââ¬â¢s unconscious needs as well as their conscious needs. Rogerââ¬â¢s best tips on building trust with your audience. How to turn your fans into buyers and how to create effective calls to action. Rogerââ¬â¢s advice to a marketer who is just starting out in learning about and implementing some neuromarketing techniques. Links: Brainfluence Neuromarketing blog Roger on Entrepreneur Roger on Forbes Robert Cialdiniââ¬â¢s Pre-Suasion The Persuasion Slide Perennial Seller If you liked todayââ¬â¢s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Roger: ââ¬Å"Even if you are a small business and you canââ¬â¢t afford to do costly studies, you do have the ability to run different kinds of tests in your app or on your website and see what works best.â⬠ââ¬Å"That person whoââ¬â¢s purchasing the product may have certain conscious needs but there are also unconscious needs that the buyer probably is less concerned about.â⬠ââ¬Å"Behavioral psychology, in particular, is important. Those are the things that donââ¬â¢t cost any money to apply.ââ¬
Monday, October 21, 2019
Sue Monk Kidd, Author of The Secret Life of Bees
Sue Monk Kidd, Author of 'The Secret Life of Bees' Sue Monk Kidd (born August 12, 1948) spent the early days of her writing career penning memoirs, going on to publish her first novel,à The Secret Life of Bees, in 2002. Kidds career has spanned genres of contemplative spirituality, feminist theology, and fiction.à Fast Facts: Sue Monk Kidd Known For: Bestselling novelistBorn: August 12, 1948, in Sylvester, GeorgiaParents:à Leah and Ridley MonkEducation: Texas Christian University, Emory UniversityPublished Works:à The Invention of Wings, The Secret Life of Bees, The Mermaid Chair, The Dance of the Dissident Daughter, Traveling with Pomegranates: A Mother-Daughter StorySpouse: Sanford KiddChildren: Ann and BobNotable Quote: ââ¬Å"It is the peculiar nature of the world to go on spinning no matter what sort of heartbreak is happening.â⬠à Early Life Raised in Sylvester, a rural town in Georgia, Kidd was the daughter of an imaginative, story-telling father. She knew early on that she wanted to be a writer. She cites Thoreaus Walden and Kate Chopins The Awakening as early influences that would eventually lead to a writing career rooted in spirituality. In 1970, Kidd earned a B.S. degree from Texas Christian University in nursing. During her 20s, she worked as a registered nurse and a college nursing instructor at the Medical College of Georgia. Kidd marriedà Sanford ââ¬Å"Sandyâ⬠Kidd, with whom she had two children. Early Literary Work When she decided to enroll in writing classes, Kidd and her family were living in South Carolina where her husband taught at a small liberal arts college. Her goal was to write fiction, but she began her career writing nonfiction inspirational pieces, many of which she published in Guideposts Magazine, where she eventually became a contributing editor. Spiritual searching ensued, which Kidd chronicled in her first book, Gods Joyful Surprise (1988). Two years later in 1990, her second spiritual memoir followed, entitledà When the Heart Waits. Spiritual Publications While in her 40s, Kidd turned her attention to a study of feminist spirituality, resulting in another memoir,à The Dance of the Dissident Daughter (1996). The book recounts her spiritual journey from a Baptist upbringing to non-traditional feminist spiritual experiences. Novels and Memoirs Kidd is best known for her first novel, The Secret Life of Bees (2002), in which she tells the coming-of-age story- set in 1964- of a 14-year-old girl and her black housekeeper, a modern classic that spent over two years on The New York Times bestseller list, has been published in 35 countries, and is now taught in college and high school classrooms. In 2005, Kidd followed with The Mermaid Chair, the story of a middle-aged married woman who falls in love with a Benedictine monk. Like The Secret Life of Bees, The Mermaid Chair uses its female protagonist to explore spiritual themes. The Mermaid Chair was also a long-time bestseller and won theà 2005 Quill Award for General Fiction. Shortly thereafter, Firstlight, a collection of Kidds early writings, was published by Guideposts Books in 2006 and by Penguin in 2007.à Kidd co-authored her next memoir with her daughter Ann Kidd Taylor after they traveled together in France, Greece, and Turkey. The resultingà Traveling with Pomegranatesà (2009) appeared on The New York Times list and has been published in several languages. Her third novel,à The Invention of Wings, was published in 2014 by Viking and remained on The New York Times hardcover fiction bestseller list for more than six months. The winner of several literary awards,à The Invention of Wingsà won the SIBA Book Award and was selected for Oprahs Book Club 2.0. It has been translated into 24 languages and sold over one million copies.à Her entire collection of writings to date include: Gods Joyful Surprise (1988)When the Heart Waits (1990)The Dance of the Dissident Daughter (1996)The Secret Life of Bees (2002)The Mermaid Chair (2005)Firstlight: The Early Inspirational Writings of Sue Monk Kiddà (2006)Traveling with Pomegranates: A Mother-Daughter Journey to the Sacred Places of Greece, Turkey, and Franceà (with Ann Kidd Taylor) (2009)The Invention of Wings (2014) Sources Bryfonski, Dedria.à Coming of Age in Sue Monk Kidds Secret Life of Bees.à Greenhaven Press, 2013.Sue Monk Kidd, 30 Sept. 2018.ââ¬Å"Sue Monk Kidd.â⬠à New Georgia Encyclopedia.
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